AIG Direct is a life insurance call center similar to SelectQuote and Matrix Direct. They are actually an extension to Matrix Direct’s call center who is owned by AIG. Sounds a bit confusing, let me clarify the relationship.
AIG is one of the biggest insurers in the world. Don’t get “AIG Direct” confused with the AIG. AIG owns American General Life Insurance who used to market under the AIG Life Insurance name, but when the AIG bailout happened, they changed their marketing to American General. Now that AIG has paid back its bailout money and is in the public’s good graces again, they feel their name is cleared and are now marketing American General Life Insurance under the AIG name again, which is why you see these AIG Direct commercials on tv and hear them on the radio.
AIG Direct is NOT a life insurance company. They are the marketing arm for American General Life Insurance products and are owned by American General. If you ever decide to buy life insurance from AIG Direct, you’ll be buying American General Life Insurance products.
It’s a bit confusing for us, I can only imagine explaining this to consumers. So when you see their commercials, now you know the scoop.
There’s nothing wrong with American General Life Insurance. They’re a great company with a strong financial rating, but life insurance isn’t one size fits all. Especially if you have health issues. You need to shop the market when purchasing life insurance.
With all that said, there are better alternatives to AIG Direct for your life insurance needs. Find an independent life insurance agency who has access to all the life insurance companies and you’ll be able to find better rates. Especially if you’re looking for term life insurance.